From ad click to subscription —
see the whole picture
and grow faster across
Meta Ads
TikTok Ads
Google AdsGoogle Ads
FunnelMobStarter Board
Attribution Sources
⋮Purchase Types / Week
Daily Active Users
4,024Teams building better apps with FunnelMob
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[01] FUNNELS
/ OPTIMIZE EVERY STEP
Every funnel, fully optimized. From ad click to install, install to onboarding, and trial to paid subscription — track every step of your user journey. See exactly where users drop off and what drives them to convert.
Acquisition funnels
Track every step from ad impression to install. See which channels, campaigns, and creatives drive the most efficient growth.
Start trackingConversion funnels
Measure how users move from first open through onboarding, trial activation, and paid subscription. Find and fix every drop-off.
Optimize conversionsFree for indie devs.
Scales when you do.
Start with a generous free tier — most indie developers never need to pay. When your app grows, FunnelMob scales with you through simple usage-based pricing. No surprise bills, no wasted spend.
[02] ANALYZE
/ AI-POWERED INSIGHTS
Talk to your data in plain English. Our AI agent analyzes your analytics and generates actionable recommendations tailored to your app. Get conversion optimization briefs, churn analysis, and strategic insights that turn data into growth.
Talk to your data
Ask questions, surface insights, and generate reports instantly. The FunnelMob Agent connects your analytics so you can explore performance in plain English.
The paywall screen has the highest drop-off at 52%, up from 47% last week. Here are 3 recommendations:
- Simplify pricing display — show annual savings prominently
- Add social proof (reviews count increased trials 18% in A/B test)
- Reduce friction — allow “remind me later” with push notification
The shift from monitoring to execution is everything. We went from spending hours analyzing analytics to having the platform automatically identify problems and generate solutions in minutes.
[03] CASE STUDY
/ PAYOUT
From launch to $100K MRR in 6 months. How Payout used FunnelMob to optimize every step of their funnel — from first open to paid subscription — and scaled to 200K+ downloads.
Optimize like Payout
“FunnelMob showed us exactly where users were dropping off in our onboarding. We restructured three screens based on the AI recommendations and saw trial starts jump 47% in the first week.”
— Payout Growth Team
The problem: Payout was growing fast but flying blind. They had no visibility into where their users were coming from or which channels drove the best conversions. Without attribution data, every marketing dollar was a guess — and their onboarding wasn't optimized for any specific user journey.
The solution: With FunnelMob's attribution and product analytics, Payout finally saw the full picture — from ad click to first session to paid subscription. They used source-level insights to tailor the first-time user experience for each acquisition channel, optimizing onboarding flows that turned more installs into paying customers.
Frequently asked questions.
FunnelMob is a mobile analytics platform that combines paid ad attribution with product analytics — helping app teams track where users come from, how they convert, and what drives revenue. Unlike traditional MMPs, FunnelMob lets you optimize faster by connecting attribution data directly to in-app funnels and conversion insights, all in one place.
FunnelMob combines attribution, funnel analytics, and AI-driven insights to help you understand what drives installs, retention, and revenue — so you can double down on what works.
FunnelMob supports iOS, Android, and web apps, with integrations for App Store Connect, Google Play, RevenueCat, Superwall, Meta Ads, TikTok Ads, and more.
FunnelMob offers a free tier to get started. Paid plans scale with your usage and unlock advanced features like AI analysis, team collaboration, and custom integrations.
Yes! Sign up for a free account and get a complimentary analytics report. No credit card required.
Most teams see actionable insights within minutes of connecting their first data source. Setup takes less than 5 minutes.
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Join teams who are already optimizing for growth. Start your free trial today.